Head of Innovation + Digital
Sport England
Allison Savich
Allison has worked in the sector for over 15 years, and has accumulated expertise in the fields of innovation, data, digital, insight, behaviour change and finance. Allison is currently leading Sport England's work on innovation and digital, with a mission to support others to apply these areas to improve the experience of getting active. She is particularly passionate about applying these topics to reduce the systemic inequalities and barriers that are preventing certain groups of people from benefiting from being physically active.
The current work of her team includes ground-breaking sector change initiatives, such as guiding the strategic direction of OpenActive (which uses open data to help people get active), evaluating the sectors digital maturity & effectiveness via the Digital Futures programme with ukactive, and most recently publishing new research on digital inclusion and its connection with inequalities. Her team are also exploring critical topics such as Artificial Intelligence (AI), youth voice, testing how to measure the impact of innovation for the sector and exploring intersectionality and how this can help partners be even more user centred in their work.
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