CTO
Purpose Brands
Ameen Kazerouni
Ameen Kazerouni is the Chief Technology Officer at Purpose Brands, the world’s largest fitness franchisor and parent company of Anytime Fitness, Orangetheory Fitness, The Bar Method, and Waxing the City. In this role, he leads technology and analytics strategy across more than 7,000 locations globally.
Ameen has spent over a decade building data and AI organizations from the ground up. Before stepping into the CTO role, he served as Chief Analytics Officer at Orangetheory Fitness, where he built the data and analytics organization and later merged it with the technology function to accelerate how the brand uses data and AI at scale. Prior to Orangetheory, he was Head of ML/AI Research and Platforms at Zappos, where he stood up the machine learning organization and built the AI systems behind personalized search, sizing prediction, and customer experience optimization.
His operating philosophy: build experiences, not algorithms.
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