Andy's background sits at the intersection of fitness, technology, and data. Over 20 years across Les Mills Europe, OliveX, TruBe, and EGYM, building commercial partnerships, launched digital products, and taken technology propositions to market at scale. At Zoom Media Management, Andy leads major account relationships that connect brands with health-conscious audiences across the UK's largest gym and leisure network. he also drive platform development — most recently bringing FitnessPlayer, a licensed music solution, to the UK market, and building Motion+, a member engagement and data platform designed to give operators richer audience insight and advertisers more precise targeting capability. Andy holds an EMBA from Quantic School of Business and Technology and chair the AI Initiative at the Global Wellness Institute.