Group Chief Customer & Commercial Officer
PureGym
Barney Harrison
Barney Harrison is Group Chief Customer & Commercial Officer at PureGym, a leading global gym operator. A seasoned commercial leader, he shapes PureGym’s global commercial and marketing strategy, driving revenue growth and impact at scale across the UK, Europe and the US.
Central to PureGym’s recent success is Barney’s leadership of marketing and brand transformation. He spearheaded the launch of the global “Feel PureGym Good” strategy, repositioning the brand from value-led messaging to a more emotional, customer‑centric proposition. The campaign’s distinctive “Glow” visual metaphor has helped redefine modern fitness and broaden international appeal.
Barney brings deep expertise in subscription management, ecommerce, revenue management and data‑led customer acquisition, with previous Chief Commercial Officer roles at Away Resorts and The Gym Group, and over a decade at Sky.
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