Senior Director
Purpose Brands
Brent Potter
Brent Potter is a senior fitness industry executive, studio owner, and entrepreneur with more than 25 years of experience in health and fitness. As Senior Director of Anytime Fitness and Orangetheory Fitness, Brent provides leadership across 43 fitness clubs and studios, overseeing multi market operations, business performance, leadership development, sales, fitness programming, member experience, and organizational growth. Throughout his career, Brent has built his reputation around creating high performing teams, improving operational performance, developing leaders, and building sustainable fitness businesses. His experience spans large scale health clubs, franchise operations, boutique fitness, personal training, studio development, business turnarounds, and multi unit leadership. In addition to his corporate leadership role, Brent is also fitness studio owner and consulting company owner, where he works with fitness and wellness businesses on strategy, operations, site development, leadership, sales, profitability, and growth. With 25 years in the industry, Brent brings the perspective of both an executive and an entrepreneur. His leadership philosophy centers on building strong cultures, developing people, using data to drive better decisions, and creating businesses where exceptional member experiences and strong financial performance go hand in hand.
Pete Stipher
COO
Workout Anytime
Stephanie Hurley
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Vanessa Hobson
Senior VP Global Marketing
UFC GYM
Sindhura Nallapareddy
VP Engineering
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Ameen Kazerouni
CTO
Purpose Brands
Anton Severin
VP of Research
Health & Fitness Association
Dina Elshurafa
Co-Founder
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Kim Gouch
Chief Brand Officer
Retro Fitness
Felipe Apablaza
CEO + Co-Founder
NEO Plex
Aaron Mueller
Director of Marketing & Partnerships
First Credit Services Inc.
James Peltier
CTO
Jonas Fitness
Hussain Ahamed
Global Strategy Advisor & Americas
Ultrahuman
Wes Gillette
Chief Product Officer
Daxko
Juliano Albazi
Strategic Account Executive
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Emily Hamill
President & CEO
Brightside Marketing
Rudy Fabiano
Founder/Design Director
Fabiano Designs International
Keith Trawick
CEO
BlendHQ
Adam Koogler
Chief Growth + Technology Officer
Chelsea Piers
Lauren Becker
Director of Business Development
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Debbie Fiorella
Chief Technology & Marketing Officer
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Dana Milkie
VP Sales, North America
EGYM
Herb Lipsman
SOZO Clubs Inc.
Co-Founder + CEO
Chris Smith
Fitness World
President + CEO
Aaron Gette
CIO
EōS Fitness
Jeff VanDixhorn
CEO
Daxko
Karl Foster
Head of AI
PerfectGym
Sara Awadallah
VP of Innovation + Experience
Crunch Fitness
David Langridge
Founder
1FitLife + Fitter Stock
Randy Eckels
CEO
Xplor Technologies
Ryan Nowlin
Chief Information Officer
Fitness Connection
Tom Lapcevic
Executive Chairman
ROR Partners
Chris Craytor
ACAC Fitness & Wellness
CEO
Jason Breazeale
VP Technology
Burn Boot Camp
Justin Drummond
President
Ohana Growth Partners
Jeff Riney
Chief Operating Officer
The St. James
Pete Moore
Managing Partner
Integrity Square
Matt Goebel
Founder & CEO
Woven
Charles Njoku
Co-Founder
LeisureLabs
Dr. Paul Bedford
Founder
The Retention Guru
Al Noshirvani
Executive Chairman
AltaDX
Tara Levitt
Chief Customer Officer
AltaDX
