CEO
Orbit4
Daniel Jones
Daniel Jones is the CEO and founder of Orbit4, an asset & facilities management and service operations platform built for the fitness and wellness space. Passionate about driving digital transformation across the sector, Daniel is focused on helping fitness operators, service providers, and suppliers move beyond fragmented systems and manual processes toward smarter, more connected operations. Under Daniel’s leadership, Orbit4 has evolved into a comprehensive operational platform supporting asset management, service ticketing, preventative maintenance, audits, vendor management, and operational workflows for multi-site fitness businesses worldwide. A strong advocate for collaboration and interoperability within the industry, Daniel is particularly passionate about creating an open digital ecosystem for fitness. Orbit4 is built around an open partnership philosophy, enabling operators, suppliers, manufacturers, and technology providers to integrate seamlessly and share data more effectively — ultimately making life easier for their mutual customers. Daniel believes the future of fitness operations depends on connected technologies working together, not competing in silos. His work centres on improving equipment uptime, operational accountability, customer experience, and the quality of business intelligence available to operators.
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