Athletech News
CEO & Founder
Edward Hertzman
Edward Hertzman is a serial entrepreneur who has launched multiple businesses across several industry verticals including media, fitness, wellness and sourcing. He is also a subject matter expert who has become the voice for the industries he has served. An early-stage investor in promising startups, he has contributed to their growth and value creation. His latest venture, Athletech News is a response to the fitness industry’s need for community, representation and a seat at the table. Much like sourcing more than a decade ago, fitness and wellness has been a fragmented, under-valued, and under-reported industry, with little transparency into the robust investments occurring in the space, or the dynamic leaders that drive these businesses. Athletech News answers to this need. Prior to Hertzman’s latest venture, following several years on the ground as a supply chain executive, Hertzman founded Sourcing Journal in 2009. Today, Sourcing Journal is the world’s largest trade publication devoted to sourcing and supply chain in the apparel and textiles industry. In 2017, Hertzman sold the company to Penske Media Group. He remained on board as President for 5 years, during which time he was promoted to EVP of all Fairchild Media Titles, tasked with growing their portfolio of publications, while continuing to lead day-to-day operations at Sourcing Journal. In 2023, Hertzman left Penske to launch his next media enterprise, Athletech Media Group. It has quickly become the media of record for the fitness and wellness industry with more than 100,000 subscribers signing on since its debut. Hertzman continues to consult for several retail and supply chain companies and through his company, Hertzman Global Ventures, he has made targeted investments in both PE funds and supply chain tech companies including Active Source Lab. Hertzman is also a sought-after speaker, sharing his expertise at leading industry conferences and events. His innovative leadership has helped shape the way the industry approaches sustainability, commercial compliance, and global sourcing strategies. Hertzman received a degree in economics from NYU and spent more than a decade working in top-level executive positions for major sourcing companies worldwide, including Synergies Worldwide and Pearl Global. He also sits on the Board for Delivering Good, a charitable organization that channels the resources of the fashion industry to those in need.
Lori Lowell
Owner
Drishti Beats Yoga, Gold's Gyms Northern VA, Bone and Balance Clinic
Mike Neff
Vice President
Crunch Fitness
Jesse Ruegg
VP of AI Operations
EōS Fitness
Steve Subar
Founder
MatFresher
Debra Strougo
President
Fitizens
Troy Macfarland
Director of Marketing
FITNESS SF
Michael White
Chief of Staff
City Fitness
Patrick Wellington
Customer Success Manager
Technogym USA
Erwin Korst
SVP Global Enterprise Sales
SportAlliance - PerfectGym
Pavan Kumar
General Manager, UltraFactory & Director of Engineering
Ultrahuman
Keith Trawick
CEO
Blend
Walker Thompson
Business Development
Adyen
Lee Robinson
VP of Global Sales
ABC Fitness
Kristy Byrd
Chief People Officer
Onelife Fitness
Tom Johnston
CEO + Founder
Talent Optimizer Group
Lesley Silvestre
Director of Customer Success
Zenoti
Meredith DeAngelis
Chief Marketing Officer
Village Health Clubs and Spas
Emma Barry
Chief of Trouble
Trouble Global
Carl Ulmer
CEO
Club 16 Trevor Linden Fitness
Micah Larson
Product Manager - Technology
Matrix Fitness
JJ Briggs, RDN
Business Development Leader - Fitness
Gantner
Mohammed Iqbal
Chairman + Founder
Sweatworks
Rasheed Behrooznia
President & COO
Daxko
Pat Harper
Chief Technology Officer
Daxko
Glenn Rappaport
Chief Technology Officer
Onelife Fitness
Ammar Lokhandwala
VP Enterprise Applications
Equinox
Meredith Byrd
VP of Media
Burn Brands | Burn Boot Camp
Craig Ellis
CEO
CR2 Capital Ventures
Rick Jones
Senior Director Technology Innovation & Implementation
RSG - Golds Gym
Pete Stipher
COO
Workout Anytime
Stephanie Hurley
VP Product Development and Project Management
Onelife Fitness
Vanessa Hobson
Senior VP Global Marketing
UFC GYM
Sindhura Nallapareddy
VP Engineering
Equinox
Ameen Kazerouni
CTO
Purpose Brands
Anton Severin
VP of Research
Health & Fitness Association
Brent Potter
Senior Director
Purpose Brands
Dina Elshurafa
Co-Founder
Reform Athletica
Kim Gouch
Chief Brand Officer
Retro Fitness
Felipe Apablaza
CEO + Co-Founder
NEO Plex
Aaron Mueller
Director of Marketing & Partnerships
First Credit Services Inc.
James Peltier
CTO
Jonas Fitness
Hussain Ahamed
Global Strategy Advisor & Americas
Ultrahuman
Wes Gillette
Chief Product Officer
Daxko
Juliano Albazi
Strategic Account Executive
Listen360
Emily Hamill
President & CEO
Brightside Marketing
Rudy Fabiano
Founder/Design Director
Fabiano Designs International
Adam Koogler
Chief Growth + Technology Officer
Chelsea Piers
Lauren Becker
Director of Business Development
ClubCom | GymTV
Debbie Fiorella
Chief Technology & Marketing Officer
24 Hour Fitness
Dana Milkie
VP Sales, North America
EGYM
Herb Lipsman
SOZO Clubs Inc.
Co-Founder + CEO
Aaron Gette
CIO
EōS Fitness
Jeff VanDixhorn
CEO
Daxko
Sara Awadallah
VP of Innovation + Experience
Crunch Fitness
David Langridge
Founder
1FitLife + Fitter Stock
Randy Eckels
CEO
Xplor Technologies
Bethan Dando
Founder & CEO
The Wellbeing Company Ltd
Ryan Nowlin
Chief Information Officer
Fitness Connection
Jarett Smith
VP, Digital, Data, & Retail
24 Hour Fitness
Tom Lapcevic
Executive Chairman
ROR Partners
Tony Stehn
VP of Digital Marketing Sales
Americaneagle.com
Chris Craytor
ACAC Fitness & Wellness
CEO
Jason Breazeale
VP Technology
Burn Boot Camp
Justin Drummond
President
Ohana Growth Partners
Jeff Riney
Chief Operating Officer
The St. James
Chelsea Lorenzen
VP Consulting Services
AltaDX
Pete Moore
Managing Partner
Integrity Square
Matt Goebel
Founder & CEO
Woven
Charles Njoku
Co-Founder
LeisureLabs
Dr. Paul Bedford
Founder
The Retention Guru
Andy Caddy
Group CIO
PureGym
Al Noshirvani
Chief Executive Officer
AltaDX
Tara Levitt
Chief Experience Officer
AltaDX
Alex Peacock
Founder
LeisureLabs
