Emily Hamill is CEO and co-founder of Brightside Marketing Agency, a fast-growing performance marketing and lifecycle agency built exclusively for the fitness industry. Brightside works with fast-growing, boutique, HVLP, and premium fitness brands, leading paid media, PR, CRM, and lifecycle strategy for gym and wellness operators nationwide. Before co-founding Brightside, Emily spent six years leading marketing for Las Vegas Athletic Clubs (LVAC), giving her a firsthand understanding of the operator's perspective. That background shapes how Brightside works today, bringing sales, marketing, and operations together instead of treating them as separate functions. Emily brings a data-driven, operator's view of how technology, CRM systems, PR, and marketing performance intersect to drive membership growth and retention.