Emma Barry is professional trouble for the health and fitness industry—and one of its most connected catalysts for momentum. Founder of Trouble Global, a founding member of Les Mills International, former Director at Equinox and consultant to Basic-Fit, she has spent three decades at the sharp end of fitness, wellness and lifestyle—kicking in doors, challenging comfortable thinking and turning ambitious brands into category-defining forces. A globally recognized speaker, advisor, investor and author of the international bestseller 'Building a Badass Boutique', Emma connects the dots between technology, consumer behavior and the experiences that keep humans coming back. She advises some of the industry’s fastest-growing brands and holds select advisory and board roles—bringing a provocative, operator-grounded perspective on where fitness and human potential are heading, and what leaders must do next.