Retail Insights Analyst
MRI Software
Jenni Matthews
Jenni Matthews is a retail insights commentator focused on the trends shaping the performance of UK retail destinations. At MRI Software, she works closely with retail footfall data and consumer behaviour insights, helping retail leaders interpret the signals behind changing shopping patterns and destination performance.
Through regular market analysis, reports, media commentary and industry discussions, Jenni provides perspective on the forces influencing modern retail — from seasonal shifts in shopper activity to the longer-term transformation of high streets, shopping centres and retail parks. Her work helps retailers, landlords and investors better understand what the data reveals about the future of physical retail.
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