Keith Trawick is the Founder and CEO of BlendHQ, maker of Blend, the AI native operating platform for franchise and multi-location fitness and wellness brands. He has spent 30 years building technology for this industry from both sides of the front desk: he owned and operated Powerhouse Gyms in the 1990s, then went on to build iFitness, an enterprise member management system used across thousands of locations (acquired by Motionsoft), and iBilling, a payment platform aquired by ABC Fitness. He pioneered the fractional CIO model for fitness through Intrannuity, serving as CIO or SVP for Stretch Zone, ClubReady, ABC Fitness, Crunch Fitness, New York Health & Racquet Club and TSI. He holds a MPA and BA from the University of Alabama.