Magdalena Szwed

Magdalena Szwed – Director of Fitness Product Development at Benefit Systems Fitness Branch, a fitness expert with over 15 years of professional experience in the industry.

A graduate with a degree in Physical Education – Sports Organization and Management, as well as postgraduate studies in Management and Marketing at the University of Economics. She has completed numerous managerial courses, including a prestigious executive program by ICAN Institute, and holds the official title of Sports Manager awarded by the Ministry of Sport.

She began her career in operational roles in fitness clubs, gradually expanding her managerial and marketing competencies both in Poland and abroad. Today, as a director at the largest fitness network in Poland (approx. 250 clubs), she is responsible for developing product offerings, implementing innovative training programs, integrating technology (e.g., the ZdrowAppka app), and analyzing, creating and implementing market trends.

She is strongly committed to shaping the market and promoting a holistic approach to healthy living – not only through physical activity but also by delivering innovative products and services that support health and wellbeing, both in physical clubs and through digital solutions.

Her passion lies in the development of the fitness market and analyzing global trends – from pioneering training models to understanding the evolving needs of users. She takes pride in seeing the quality of fitness services in Poland, including those she helps build, reach world-class standards.

Privately, she is passionate about travel, great food, music, fashion, and sports – especially tennis.