With over 20 years in the fitness and retail industries, Martin is a digital wellness technology leader passionate about transforming how people engage with health and fitness. Combining hands-on operational experience with over a decade at Technogym, he brings a unique perspective on how data, digital, and innovation can drive real-world impact. In his role as Technical Partnerships Business Developer at Technogym, Martin works at the intersection of technology and collaboration—building strategic partnerships and scaling an open ecosystem that connects apps, wearables, and data solutions. His focus is on helping fitness, health, and hospitality operators create seamless, personalised experiences that drive engagement, retention, and measurable business results.