VP of Media
Burn Brands | Burn Boot Camp
Meredith Byrd
Mere Byrd is Co-Founder and VP of Media at Burn Media Co., the in-house media agency behind Burn Boot Camp. With 11 years in franchising, she has spent the last decade inside the Burn ecosystem, building the agency alongside Burn Boot Camp's growth from roughly 20 locations to more than 600 awarded locations. Mere leads full-funnel media strategy for franchise systems: the paid media that drives membership at the unit level, the brand fund campaigns that build awareness and lead volume, and the franchise development marketing that keeps the pipeline full. Her focus is making those layers work as one, with unit-level performance laddering into brand strategy.
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