Chief of Staff
City Fitness
Michael White
Michael White is Chief of Staff and Head of Marketing at City Fitness, a Philadelphia fitness company growing into new markets. He builds the scaffolding for the company's growth and removes friction from the member experience. He believes technology is only as good as the questions asked of it. Michael is also the founder of MashTank, a consulting and business intelligence firm that helps mid-sized companies break through barriers to scale. His 30-year career spans Fortune 100 companies and startups. At Office Depot, he led competitive intelligence for a $4 billion contract sales division. At a global logistics firm, he was lead negotiator for international business relationships. He holds an international MBA from UNC Kenan-Flagler. He is also a former firefighter, tree farm worker, SAT instructor, and lifelong student of philosophy.
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