Michelle is the IT Director at Third Space, where she leads the organisation’s digital strategy and technology transformation. With over 25 years of experience across fitness, wellness, and tech sectors, she has held senior roles driving innovation, operational excellence, and global delivery across the UK, Europe, Asia, and Australia.
She previously co-founded a SaaS company delivering end-to-end membership and club management solutions for fitness operators, and held senior leadership roles at Fitness First, where she led major IT transformations, international expansion, and global carve-outs.
She is passionate about the role of emerging technology—particularly AI—in shaping secure, personalised experiences for both members and employees.