Founder
The Retention Guru
Dr. Paul Bedford
Dr. Paul Bedford is considered the world’s leading retention expert for health club businesses with over three decades in Fitness and Gym operation. His thought leadership enables Health Club operators to lean into their own data, identify key underperformance indicators, and develop a sustainable retention strategy. Paul has experience as a Health Club operator, a Research Scientist, and a Behavioral Psychologist which gives him a unique perspective on member behavior and club performance. Paul has two masters degrees, a PhD and is a qualified teacher. In a project with Gold's Gym (USA) Paul’s strategies added $4.75 million revenue boost in just five months, including 60% reduction in employee turnover and an NPS spike from 26 to 43. Paul is on a quest to increase the profitability and elevate the experience of Health Club members worldwide. How? By empowering forward-thinking, action-oriented, Health Club operators to increase retention, reduce attrition, and improve member loyalty.
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