Sara Awadallah

An innovation and operations leader specializing in digital transformation across fitness, franchising, and consumer experience. At Crunch Fitness, she leads key initiatives including member experience optimization and tech-enabled solutions across a complex franchise system. She has a strong foundation in building technology, has built and implemented tools that enhance operational efficiency, improve customer journeys, and support franchisee growth. She is also deeply passionate and involved in professional and higher education innovation, developing programs, training, and advisory thought leadership that empower universities, teams and future leaders to thrive in evolving industries.