Director of Marketing
FITNESS SF
Troy Macfarland
Tech-savvy marketing leader with 20+ years of experience spanning health & fitness, music, and entrepreneurship. I’ve led projects across omnichannel communications, B2C strategy, creative direction, and software/vendor negotiations—while managing cross-functional teams and building scalable systems. My work often blends project management, leadership, and marketing operations to drive results. Rooted in patience, persistence, and resilience, I’m passionate about continuous learning and contributing to meaningful, creative, and high-impact work. Originally from Fargo, ND, I split my time between Huntington Beach and the San Francisco Bay Area. Fun Facts: - Produced a "Grammy Considered" song and opened for Flo-Rida at London's IndigO2 Arena - 2x NCAA National Wrestling Qualifier
Lori Lowell
Owner
Drishti Beats Yoga, Gold's Gyms Northern VA, Bone and Balance Clinic
Mike Neff
Vice President
Crunch Fitness
Jesse Ruegg
VP of AI Operations
EōS Fitness
Steve Subar
Founder
MatFresher
Debra Strougo
President
Fitizens
Michael White
Chief of Staff
City Fitness
Patrick Wellington
Customer Success Manager
Technogym USA
Erwin Korst
SVP Global Enterprise Sales
SportAlliance - PerfectGym
Pavan Kumar
General Manager, UltraFactory & Director of Engineering
Ultrahuman
Keith Trawick
CEO
Blend
Walker Thompson
Business Development
Adyen
Lee Robinson
VP of Global Sales
ABC Fitness
Kristy Byrd
Chief People Officer
Onelife Fitness
Tom Johnston
CEO + Founder
Talent Optimizer Group
Lesley Silvestre
Director of Customer Success
Zenoti
Meredith DeAngelis
Chief Marketing Officer
Village Health Clubs and Spas
Emma Barry
Chief of Trouble
Trouble Global
Carl Ulmer
CEO
Club 16 Trevor Linden Fitness
Micah Larson
Product Manager - Technology
Matrix Fitness
JJ Briggs, RDN
Business Development Leader - Fitness
Gantner
Mohammed Iqbal
Chairman + Founder
Sweatworks
Rasheed Behrooznia
President & COO
Daxko
Pat Harper
Chief Technology Officer
Daxko
Glenn Rappaport
Chief Technology Officer
Onelife Fitness
Ammar Lokhandwala
VP Enterprise Applications
Equinox
Meredith Byrd
VP of Media
Burn Brands | Burn Boot Camp
Edward Hertzman
Athletech News
CEO & Founder
Craig Ellis
CEO
CR2 Capital Ventures
Rick Jones
Senior Director Technology Innovation & Implementation
RSG - Golds Gym
Pete Stipher
COO
Workout Anytime
Stephanie Hurley
VP Product Development and Project Management
Onelife Fitness
Vanessa Hobson
Senior VP Global Marketing
UFC GYM
Sindhura Nallapareddy
VP Engineering
Equinox
Ameen Kazerouni
CTO
Purpose Brands
Anton Severin
VP of Research
Health & Fitness Association
Brent Potter
Senior Director
Purpose Brands
Dina Elshurafa
Co-Founder
Reform Athletica
Kim Gouch
Chief Brand Officer
Retro Fitness
Felipe Apablaza
CEO + Co-Founder
NEO Plex
Aaron Mueller
Director of Marketing & Partnerships
First Credit Services Inc.
James Peltier
CTO
Jonas Fitness
Hussain Ahamed
Global Strategy Advisor & Americas
Ultrahuman
Wes Gillette
Chief Product Officer
Daxko
Juliano Albazi
Strategic Account Executive
Listen360
Emily Hamill
President & CEO
Brightside Marketing
Rudy Fabiano
Founder/Design Director
Fabiano Designs International
Adam Koogler
Chief Growth + Technology Officer
Chelsea Piers
Lauren Becker
Director of Business Development
ClubCom | GymTV
Debbie Fiorella
Chief Technology & Marketing Officer
24 Hour Fitness
Dana Milkie
VP Sales, North America
EGYM
Herb Lipsman
SOZO Clubs Inc.
Co-Founder + CEO
Aaron Gette
CIO
EōS Fitness
Jeff VanDixhorn
CEO
Daxko
Sara Awadallah
VP of Innovation + Experience
Crunch Fitness
David Langridge
Founder
1FitLife + Fitter Stock
Randy Eckels
CEO
Xplor Technologies
Bethan Dando
Founder & CEO
The Wellbeing Company Ltd
Ryan Nowlin
Chief Information Officer
Fitness Connection
Jarett Smith
VP, Digital, Data, & Retail
24 Hour Fitness
Tom Lapcevic
Executive Chairman
ROR Partners
Tony Stehn
VP of Digital Marketing Sales
Americaneagle.com
Chris Craytor
ACAC Fitness & Wellness
CEO
Jason Breazeale
VP Technology
Burn Boot Camp
Justin Drummond
President
Ohana Growth Partners
Jeff Riney
Chief Operating Officer
The St. James
Chelsea Lorenzen
VP Consulting Services
AltaDX
Pete Moore
Managing Partner
Integrity Square
Matt Goebel
Founder & CEO
Woven
Charles Njoku
Co-Founder
LeisureLabs
Dr. Paul Bedford
Founder
The Retention Guru
Andy Caddy
Group CIO
PureGym
Al Noshirvani
Chief Executive Officer
AltaDX
Tara Levitt
Chief Experience Officer
AltaDX
Alex Peacock
Founder
LeisureLabs
