Vanessa Hobson is the Senior Vice President of Global Marketing at UFC GYM, where she leads marketing strategy, digital transformation, franchise growth, and member engagement across the brand’s global footprint. Her work sits at the intersection of fitness, technology, and customer experience, with a focus on using data, digital platforms, automation, and emerging technologies to drive acquisition, retention, and operational efficiency. Vanessa brings deep experience in fitness and franchise marketing and is passionate about building smarter, more connected experiences that support both members and operators.