THE FITNESS TECHNOLOGY SUMMIT
United States
Chicago
October 13-15, 2025
InterContinental Hotel
Where ideas become action.
13 years of innovation
For the first time, The Fitness Technology Summit is coming to Chicago. Our 13th annual event will take place at the historic InterContinental Hotel (formerly the Medinah Athletic Club that counted Al Capone as a member.) This exclusive, invite-only event connects top executives in fitness, healthcare, retail, and hospitality for three days of groundbreaking insights, powerful networking, and actionable takeaways.
2025 Theme
Mastering Digital Personalization and Tools: Unleashing AI and Data for Unforgettable Customer Experiences
AI, data, and digital personalization are reshaping the way fitness businesses connect with their members. This year’s summit explores pioneering strategies to create seamless, hyper-customized customer experiences that drive engagement, retention, and revenue.
Engage
Panel
Mastering Digital Personalization and Tools: Unleashing AI and Data for Unforgettable Customer Experience
In today’s fitness landscape, technology is no longer just a back-office tool—it’s the key to creating hyper-personalized, seamless customer experiences. This panel will explore how AI-driven insights, predictive analytics, and digital engagement tools are transforming the way fitness operators attract, retain, and delight members. Industry leaders will share real-world strategies for leveraging data to enhance personalization, streamline operations, and drive customer loyalty.
Join us as we dive into the innovations shaping the future of fitness, from AI-powered recommendations and automation to next-gen marketing and member engagement solutions. Whether you’re looking to refine your digital strategy or implement cutting-edge personalization techniques, this session will provide actionable insights to elevate your business.
Shilpi Sullivan
CMO
EOS Fitness
Rick Caro
President
Management Vision
Eswar Veluri
EVP, CTO
Equinox
Fernando Chilvarguer
CIO
The Bay Club Company
Jennifer Anopolsky
CMO
Onelife Fitness
AT A GLANCE
Get Ready!
Experience a carefully curated lineup of panels, discussions, and networking sessions designed to deliver actionable strategies and real business impact.
Monday 5:00 pm - 7:00 pm
Welcome Reception at InterContinental Hotel
Opening cocktail reception at the InterContinental Hotel. Meet and mingle with other c-suite attendees over top shelf drinks.
Monday 7:00 pm
Free night for dinner with Sponsors
This is a flexible and unbooked evening to have dinner with one of our sponsors or other attendees.
Tuesday 7:00 am - 5:00 pm
The Fitness Technology Summit
A full day of keynote presentations, the opening advisory panel, fireside chats, and thought provoking panels. Breakfast, lunch and snack are served. Plenty of breaks for networking!
Tuesday 7:00 pm - 10:00 pm
Fitness Technology Summit Group Dinner
The annual Fitness Technology Dinner with the entire summit together in one location for dinner, drinks, and entertainment.
Wednesday 7:00 am - 3:00 pm
The Fitness Technology Summit
The summit continues with keynote presentations, breakout sessions for a deeper dive into business, marketing, and technology. And you don’t want to miss our famous Start Up Spotlight! Breakfast and a boxed lunch will be served.
The Clock is Ticking
Will you be in the room?
[Days]
[Hours]
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HOTEL
The InterContinental
There is a discounted rate for attendees at The InterContinental Chicago. Please use the link below to book your room.
This is an invitation-only event and we reserve the right to cancel rooms for non-attendees.
IMPACT
Unparalleled Value
Another great year at the Fitness Technology Summit. I especially liked the variety of the content ranging from macro industry dynamics to focused technical reviews, and as always networking with industry peers and experts was invaluable.
Debbie Fiorella
[Chief Technology and Digital Officer]The Fitness Technology Summit sets itself apart as one of the most relevant and actionable events in our industry. The sessions are curated with intention - industry experts talking about real-world examples and not just sales pitches or tech theory. This is the optimal event for tech and digital marketing networking with a more close-knit feel and events that drive engagement between members.
Jason Breazeale
[VP of Technology]The Fitness Technology Summit is a must-attend event for our CTO, and senior IT and marketing teams. Understanding shifting member behaviors, improving how we manage teams, and making smarter use of the technology we already have—these are real conversations we’re having every day. Every year, the Summit gets better—and the time invested in attending is absolutely worth it.
Greta Wagner
[ED/EVP – CPAC, SVP]This is, without a doubt, one of the most valuable events in the fitness industry. It’s a space where fitness tech startups can showcase cutting-edge solutions, where industry veterans and newcomers alike can push boundaries, challenge the status quo, and feel supported in doing so. The energy is collaborative, not competitive—which can be rare in this space. Whether you're there to find solutions, spark new ideas, or simply connect with like-minded professionals who believe in the future of fitness, the Fitness Technology Summit delivers every time.
Troy Macfarland
[Director of Marketing]The Fitness Technology Summit continues to be one of the most valuable events in fitness. Its more intimate size creates space for deeper conversations around key topics, industry opportunities, and shared challenges, and makes networking feel more authentic and meaningful. I always leave with fresh ideas and stronger connections.
Hannah Ungar
[VP of Marketing]The insights, energy, and connections made this Summit unforgettable. We’re already counting down the days to next year in Chicago — October 13-15!
Tony Stehn
[VP of Digital Marketing Sales]Sponsoring the Fitness Technology Summit was a fantastic opportunity for DX Factor to connect with forward-thinking leaders in the fitness industry, showcase our innovations, and contribute to the dialogue around the transformative role of AI. It’s exciting to see how the summit fosters collaboration and inspires actionable insights that drive real change for our industry.
Ron Benamor
[DX Director of Growth & Strategy]Countless great people met, top conversations and inspiring insights from a whole host of industry leaders who are out shaping the future of the fitness world. Loved being amongst it all
Wil Knight
[Founder]