The Fitness Technology Summit
Agenda
Detailed Schedule
At What Time?
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Day One
October 13, 2025 -
Day Two
October 14, 2025 -
Day Three
October 15, 2025
5:00 pm - 7:00 pm
Welcome Reception
Kick off the Fitness Technology Summit with a lively evening of connection and conversation. Join us for heavy appetizers, drinks, and the chance to mix and mingle with fellow attendees, speakers, and sponsors in a relaxed, social setting. Afterward, we encourage you to continue the evening by grabbing dinner with new friends or industry partners—this is your first opportunity to build relationships that will carry through the summit and beyond.
7:00 am - 8:15 am
Breakfast & Networking
Are you feeling hungry for knowledge and also regular breakfast hunger pangs? Don't worry; we've got you covered! Come join us for breakfast, and we'll have an array of tasty treats and caffeine-packed beverages to fuel you for a day of intellectual discourse. You'll also have the chance to network with fellow attendees and share your best breakfast puns. So, don't be a cereal killer, bagel yourself a spot at our breakfast table, and let's toast to a great day ahead!
8:15 am - 8:30 am
Welcome Note
Welcome to The Fitness Technology Summit! Your hosts, Al Noshivani and Tara Levitt, will kick off this year's conference in this session. Expect important information about the day's agenda, which includes a diverse lineup of speakers, panel discussions, and workshops covering the latest in fitness technology. Get ready to learn, ask questions, and have some fun!
8:30 am - 9:45 am
Mastering Digital Personalization & Tools
In today’s fitness landscape, technology is no longer just a back-office tool—it’s the key to creating hyper-personalized, seamless customer experiences. This panel will explore how AI-driven insights, predictive analytics, and digital engagement tools are transforming the way fitness operators attract, retain, and delight members. Industry leaders will share real-world strategies for leveraging data to enhance personalization, streamline operations, and drive customer loyalty. Join us as we dive into the innovations shaping the future of fitness, from AI-powered recommendations and automation to next-gen marketing and member engagement solutions. Whether you're looking to refine your digital strategy or implement cutting-edge personalization techniques, this session will provide actionable insights to elevate your business.
9:45 am - 10:00 am
Energize & Engage Networking Break
This energizing intermission is your chance to refuel your body and recharge your connections. Grab a tasty treat and mingle with fellow fitness enthusiasts, tech innovators, and industry leaders. It's the perfect opportunity to share ideas, exchange business cards, and forge new partnerships while satisfying your taste buds. So, lace up your networking shoes, power up your conversations, and join us for a delightful blend of nutrition, conversation, and networking synergy.
10:00 am - 11:00 am
Agile Advantage: Winning in the Age of Constant Change
In an era where change is constant, the most successful fitness brands are those that can adapt quickly and deliver exceptional customer experiences. This panel will explore the critical role business agility plays in enabling enterprise operators to stay ahead of evolving consumer expectations and rapidly advancing technology. Discover how optimizing your digital experiences and adopting flexible, innovative ecommerce solutions can empower your brand to pivot seamlessly, scale faster, and create personalized, frictionless member journeys that foster loyalty and satisfaction.
11:00 am - 11:45 am
Startup Spotlight
Four startups. Four bold visions. One winner chosen by you. Back by popular demand, the Startup Spotlight puts the industry’s most promising young companies center stage for a rapid-fire pitch session you won’t want to miss. Each founder will have just a few minutes to showcase how their innovative solution is poised to transform the fitness and wellness landscape—from cutting-edge tech to disruptive business models. Then it’s your turn to vote: Who has the most potential to make waves in the year ahead? This high-energy session is your front-row seat to what’s next—and a chance to help shape the future of our industry.
11:45 am - 12:45 pm
Lunch & Networking
Take a midday break to refuel and forge valuable connections at our "Connect & Collaborate" networking lunch. Enjoy a delicious meal while you engage with fellow industry professionals, thought leaders, and innovators. Whether you’re looking to share insights, foster partnerships, or simply make new friends in the fitness technology community, this lunch is the ideal venue to expand your network and discuss potential collaborations.
12:45 pm - 1:45 pm
Smart Machines, Smarter Decisions: The Role of Fitness Equipment and Wearables in Personalization
In today’s competitive fitness landscape, connected equipment and wearable technology are no longer optional—they’re fundamental to delivering personalized, data-driven member experiences. Join Al Noshirvani for an insightful fireside chat with EGYM’s Philip Roesch-Schlanderer and Matrix’s Andrew Kolman as they explore how biometric data, adaptive equipment, and AI-powered insights are transforming fitness programming and member retention. Together, they’ll unpack how operators can integrate smart tech into their ecosystem to deliver real-time personalization, track measurable outcomes, and elevate the member journey. Expect bold ideas, real-world examples, and a glimpse into the future of connected fitness.
1:45 pm - 2:45 pm
The Art of the Upsell: Maximizing Revenue Without Sacrificing Experience
The best upsells don’t feel like sales—they feel like added value. In this session, industry experts will break down the psychology behind effective upselling and how technology can help boost revenue without compromising the member experience. We’ll cover: Smart pricing strategies and bundling techniques that drive higher spend How AI and data insights can personalize offers and increase conversions Best practices for training staff to seamlessly integrate upsells into the customer journey Whether you’re optimizing memberships, retail sales, or premium services, this session will help you turn every interaction into a revenue opportunity—without feeling pushy.
2:45 pm - 3:15 pm
Energize & Engage Networking Break
This energizing intermission is your chance to refuel your body and recharge your connections. Grab a tasty treat and mingle with fellow fitness enthusiasts, tech innovators, and industry leaders. It's the perfect opportunity to share ideas, exchange business cards, and forge new partnerships while satisfying your taste buds. So, lace up your networking shoes, power up your conversations, and join us for a delightful blend of nutrition, conversation, and networking synergy.
3:15 pm - 4:15 pm
The Zero-Click Future: Rethinking Your Digital Strategy for the New Search Era
The way consumers find and interact with businesses online is changing—rapidly. With AI-driven search, featured snippets, voice assistants, and instant answers becoming the norm, many users are making decisions without ever visiting your website. In this forward-looking session, we’ll unpack what the “Zero-Click” phenomenon means for fitness operators, health clubs, and wellness brands. You'll learn how to boost visibility, build credibility, and drive conversions—even when users don’t land on your homepage. We’ll explore the rise of Generative Engine Optimization (GEO) and how to earn citations and authority in AI-generated content across platforms like Google’s AI Overviews and ChatGPT. Expect practical guidance on updating your SEO strategy, rethinking local search, and leveraging micro-content, reviews, and strategic partnerships to stay top-of-mind. You’ll walk away with actionable ideas to evolve your marketing, website structure, and lead capture efforts in this new discovery-first, click-optional landscape. Perfect for marketing leaders, tech strategists, and business operators, this session will help you stay relevant—and win—in a Zero-Click world.
4:15 pm - 5:15 pm
Longevity by Design: The Club's Role in the Continuum of Health
As the lines blur between healthcare and fitness, forward-thinking operators are stepping into a new era—one where health clubs are not just places to work out, but key players in preventive care, chronic condition management, and healthy aging. This session explores how the convergence of medical and fitness data, wellness technology, and strategic partnerships with healthcare providers is creating new pathways for revenue, relevance, and impact. Learn how your facility can play a central role in the longevity economy and support members not just in looking good—but in living better, longer.
7:00 pm - 10:00 pm
Fitness Technology Summit Group Dinner
Join us for an unforgettable evening at La Grande Boucherie, where classic French flair meets Chicago charm. Enjoy a delicious meal, curated cocktails, and great conversation with fellow Summit attendees in a beautiful, buzzing setting. And don’t head out too early—rumor has it the night ends with a piano sing-along that’s not to be missed.
7:00 am - 8:15 am
Breakfast & Networking
Are you feeling hungry for knowledge and also regular breakfast hunger pangs? Don't worry; we've got you covered! Come join us for breakfast, and we'll have an array of tasty treats and caffeine-packed beverages to fuel you for a day of intellectual discourse. You'll also have the chance to network with fellow attendees and share your best breakfast puns. So, don't be a cereal killer, bagel yourself a spot at our breakfast table, and let's toast to a great day ahead!
8:15 am - 8:30 am
Welcome Note
Kick off our last day together with a brief welcome as we set the stage for another impactful day of insights, innovation, and connection. We’ll recap highlights from the day before, preview what’s ahead, and share a few announcements to help you make the most of your time at the summit.
8:30 am - 9:15 am
From Insight to Impact: The AI Playbook for Personalized Health & Fitness Engagement
Fitness operators have no shortage of data—but unlocking its full potential is a different story. In this session, Vi unveils a powerful playbook for transforming fragmented data into meaningful, personalized member experiences that drive retention and revenue. Discover how AI can shift your strategy from reactive to proactive, enabling intelligent nudges, context-aware engagement, and automated goal-setting based on real-time behavior. Learn how to build trust through explainable AI and strike the ideal balance between human connection and machine-powered personalization. Walk away with a clear roadmap to activate AI across your business—not just as a tech upgrade, but as a strategic advantage.
9:15 am - 10:15 am
Smart Gains: Practical Applications of AI Along the Member Journey
From lead generation to long-term retention, AI is transforming every step of the member journey. This panel explores practical, real-world applications of AI in fitness—from automating onboarding to personalizing workouts, predicting churn, and enhancing staff productivity. Learn how leading operators are using AI today to drive engagement, reduce friction, and deliver smarter member experiences.
10:15 am - 10:30 am
Energize & Engage Networking Break
This energizing intermission is your chance to refuel your body and recharge your connections. Grab a tasty treat and mingle with fellow fitness enthusiasts, tech innovators, and industry leaders. It's the perfect opportunity to share ideas, exchange business cards, and forge new partnerships while satisfying your taste buds. So, lace up your networking shoes, power up your conversations, and join us for a delightful blend of nutrition, conversation, and networking synergy.
10:30 am - 11:15 am
Pulse Track - Future State: Gen Z and Alpha in Motion
Gen Z and Gen Alpha aren’t just the future of fitness—they’re reshaping it in real time. With unique digital habits, value-driven purchasing decisions, and a holistic view of health, these generations demand more than just workouts—they expect experiences, personalization, and purpose. In this session, we’ll dive into the behaviors, motivations, and expectations that define these cohorts and explore how fitness brands can evolve to attract, engage, and retain them. From social commerce to gamified workouts, discover what it takes to win over the next wave of fitness consumers.
10:30 am - 11:15 am
Flex Track - The Bottom Line: Financial Planning in Times of Economic Uncertainty
Post-COVID, there is a significant amount of institutional investor capital being deployed across ALL categories of the global HALO sector and specifically in U.S. based Franchisors, Area Developers and Super-Regional bricks n mortar operators. Join Pete Moore, founder of the HALO M&A advisory firm Integrity Square and host of HALOtalks, for a detailed conversation about: (i) how you can benefit from this "wave of investment euphoria" (ii) what you need to do to "ride the wave" and the corresponding valuation expectations as well as the choppy waters you'll need to brace yourself for...if you decide to explore a capital raise or sale process in the coming years. Bring your surfboard (and a seatbelt!).
11:20 am - 12:05 pm
Pulse Track - Tech that Works: Empowering Staff & Elevating Performance
From front-desk efficiency to personal trainer productivity, the right technology can make or break staff performance. In this panel, industry leaders and technology experts will explore how clubs are using digital tools not just to streamline operations, but to activate their teams. Discover how employee-facing tech—from scheduling apps to performance dashboards—can help reduce burnout, improve service delivery, and drive better business outcomes. Learn what’s working, what’s not, and what’s next in tech-powered workforce enablement.
11:20 am - 12:05 pm
Flex Track - The Science of Motivation: How Tech Can Drive Engagement & Habit Formation
Why do some members stick with their fitness goals while others drop off? This session explores the behavioral science behind motivation—and how technology can be leveraged to turn good intentions into lasting habits. Discover how fitness operators are using gamification, nudges, personalization, and performance tracking to boost engagement and retention. Our panel of experts will unpack real-world strategies and product features that tap into intrinsic motivation, build accountability, and support long-term behavioral change. Whether you're optimizing an app or rethinking your member journey, this conversation will help you apply science-backed insights to create stickier, smarter experiences.
12:10 pm - 12:55 pm
Pulse Track - High-Touch, High-Tech: What We Can Learn From Boutiques
Boutique fitness brands have set a high bar for personalization, community, and seamless member experiences, often with leaner teams and tighter tech stacks. In this session, we’ll explore what gym operators can take away from the boutique playbook when it comes to leveraging technology to create deeper engagement and better outcomes. From integrated mobile apps to real-time feedback loops, discover how high-touch meets high-tech—and how to bring that same magic to your club at scale.
12:10 pm - 12:55 pm
Flex Track - From Chaos to Clarity: Building a Smarter Fitness Data Infrastructure
In an industry drowning in fragmented data, from check-ins and CRM to wearables and member engagement platforms, the difference between insight and noise is how you organize it. This panel explores how leading fitness operators are investing in data warehouse infrastructure to centralize, clean, and activate their data. We’ll cover real examples of how data warehouses are unlocking smarter personalization, cross-platform attribution, predictive reporting, and AI-readiness.
12:55 pm - 2:30 pm
Lunch & Networking
Before you head out, refuel with our grab-and-go lunch available on the final day of the conference. Whether you're catching a flight or wrapping up last-minute conversations, we've got you covered. Pick up a fresh, chef-prepared meal to enjoy on the way to the airport or while making the most of your remaining time to network and connect. Safe travels—and thank you for being part of this year’s event!