Alisa Scharf

Alisa Scharf is the Vice President of AI at Seer Interactive, a B-Corp certified & AI-forward digital marketing agency known for staying ahead of the curve. With 15+ years of experience at the intersection of search and strategy, Alisa helps brands harness disruptive trends like zero-click search and generative AI to drive visibility, trust, and measurable growth. She leads Seer’s AI innovation efforts, translating complex tech shifts into actionable strategies for brands. At The Fitness Tech Summit, Alisa brings her expertise to the forefront, helping performance-driven brands understand what zero-click really means, how it’s changing the rules of engagement, and how to win when the click is no longer guaranteed.