Chelsea Lorenzen

Associate Partner

ALTA Technology Group

Chelsea Lorenzen is a strategic consultant and operations expert with over 15 years of experience in the fitness, wellness, and health industries. She believes success and wellness aren’t opposites; they’re partners. Her mission is to help high-performing individuals and businesses prioritize both. Chelsea’s journey began with resilience. As a young dancer, movement was her identity until an injury left her in a wheelchair. Told she’d never dance again, she refused to accept that outcome. She became certified in Pilates before graduating high school, earned a BFA in Dance, and went on to perform at Walt Disney World as both Princess Belle and Pluto. That experience fueled her passion for helping others remove barriers to wellness and pursue strength, confidence, and ambition on their own terms.

Today, Chelsea leads strategic consulting projects across the health, wellness, and fitness industries, specializing in operational efficiency, system integrations, and scalability. She acts as a subject matter expert in Zenoti, guiding multi-location businesses through implementation, optimization, and performance audits to improve ROI and user adoption. Her work includes developing customized SOPs, training frameworks, and change management plans that align technology with day-to-day operations. She also advises C-suite and franchise leadership on initiatives to increase retention and lifetime value. Chelsea currently serves as an Associate Partner at ALTA Technology Group and a Senior Advisor at PreVue Technologies.

She holds an MBA, a certificate in AI for Business, and is pursuing a Master of Science in Marketing Strategy. She also serves on the board of 1000 Dreams Fund, a nonprofit that empowers young women through mentorship and career development. Chelsea has experienced what it means to be believed in, and she’s committed to passing that forward. Her work with 1000 Dreams Fund reflects her belief that one opportunity can change everything, for the next generation of changemakers.