Chief Product Officer
Life Fitness / Hammer Strength
Dan Wille
Dan Wille is the Chief Product Officer at Life Fitness / Hammer Strength, the global leader in commercial fitness equipment. Wille has extensive knowledge of the health and fitness industry and over 25 years of experience at Life Fitness, having first joined the company in 1994. During his tenure, he has held various roles of increasing responsibility across product development, marketing, and sales.
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