With close to 20 years in B2B sales, David Niederer has extensive expertise and a deep understanding of customer needs. As Global Industry Lead Fitness at Gantner, he leads international teams and collaborates closely with product development to align innovation with real-world client demands. He also played a pivotal role in the launch of Gantner’s SmartPass, a next-generation access solution. Through his input and leadership, Gantner has delivered cutting-edge access and membership technologies adopted by fitness operators around the world.