A MBA graduate from California State University, Fernando is responsible for all technology initiatives at the Bay Club, from cybersecurity to software development and AI. A 30 year software veteran, with 18 years spent in the Fitness Industry, Fernando has led over the digital transformation of both the Bay Club, and his previous employer, TRX Training.
Prior to working in the Fitness Industry, Fernando was an entrepreneur and founded a company in the early days of the internet, from idea to profitability in 3 short years.
Fun fact: used to race in triathlons, racing 100+ races, including 5 Ironmans.