Director of Social Media
VIDA Fitness
Kendra Lee
Kendra Lee is the Director of Social Media at Urban Adventures Companies, where she leads social media, influencer strategy, and brand engagement for a portfolio of fitness and wellness brands including VIDA Fitness, SweatBox, Aura spa, Bang Salon, Bar VIDA, Penthouse Pool Club, and VIDA Pilates. She oversees high-impact campaigns and partnerships, from the VIDA Thrive 5K and Capital Pride to global activations like WorldPride, driving measurable growth and visibility across diverse audiences. Prior to UAC, Kendra managed award-winning national campaigns at the Recreational Boating & Fishing Foundation, including Take Me Fishing™, Vamos A Pescar, and Women Making Waves—recognized with multiple Neptune and ASAE Gold Circle Awards for social media, creative innovation, and diversity initiatives. With a background spanning marketing, PR, and creative strategy in both the U.S. and U.K., Kendra has spoken at industry events and podcasts on influencer management, community partnerships, and brand storytelling.
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