Matt Kirtley is a seasoned SEO leader with more than 20 years in digital marketing and web development. As SEO Channel Lead at Americaneagle.com, he drives AI-first strategies to grow B2C and B2B brands across local, national, and international markets. Matt also brings a unique connection to the fitness industry as a Brazilian Jiu-Jitsu black belt, a certified functional strength coach, and a licensed massage therapist. This combination of deep SEO and AI expertise with firsthand experience in the health and fitness world puts him in a unique position to guide businesses on how to thrive both online and on the gym floor.