Mehdi Benjelloun is President of Exerp, a global leader in membership management systems for enterprise fitness chains. With a background in telecommunications engineering and over 13 years of consulting experience at Capgemini, Mehdi has led major digital transformations for clients like Vodafone and Telenor. At Exerp, he drives global growth, product innovation, and strategic partnerships with leading fitness brands such as Life Time, PureGym, and Virgin Active. He is also passionate about leveraging AI and expanding operations in cost-efficient regions. Outside of work, Mehdi is an avid kitesurfer.