Principal
Upcraft Labs
Mike Rucker, Ph.D.
Dr. Mike Rucker is a behavioral scientist and former Chief Digital Officer at Active Wellness. For over a decade, Mike helped shape strategy for Active at the intersection of fitness, health, and emerging technology. He’s also the author of the best-selling book The Fun Habit, a science-backed guide to improving well-being through intentional, joyful living. Today, Mike leads Upcraft Labs, a consultancy that helps innovators design smarter systems, better experiences, and more human-centered digital AI solutions. At his core, Mike is driven by a passion for understanding what moves people and how technology can meet them where they are in order to “upcraft” desired outcomes in meaningful ways.
Mehdi Benjelloun
President
Exerp
Noah Kaplan
CEO
Loyalsnap
Audra McDonald
VP of Marketing
Midtown Athletic Clubs
Mark Caravello
CIO
Midtown Athletic Clubs
Josh Rider
President & COO
YouFit Gyms
George Bedar
Chief Strategy Officer
WT Solutions
Tim Dettmann
Director
The Silent Partner Project
Andrew Kolman
VP - Global Product Development
Johnson Health Tech (Matrix Fitness)
Philipp Roesch-Schlanderer
CEO & Co-Founder
EGYM
Pete Moore
Managing Partner
Integrity Square
Matt Goebel
Founder & CEO
Woven
Terry Woods
CEO
HireBOB.ai
Jose Tedin
CBDO & Co-Founder
Amalgama
Frank Lawrence
CEO
The Athletic Clubs
Amber Burke
COO
Burn Boot Camp
Luke Carlson
CEO
Discover Strength
Spencer Honeyman
CRO
Vi Technologies
Alisa Scharf
Vice President of AI
Seer Interactive
Rick Caro
President
Management Vision
Jennifer Anopolsky
CMO
Onelife Fitness
Fernando Chilvarguer
CIO
The Bay Club Company
Eswar Veluri
EVP, CTO
Equinox
Shilpi Sullivan
CMO
EOS Fitness
Dheeraj Koneru
Co-Founder
Zenoti
Al Noshirvani
Managing Partner
ALTA Technology Group
Tara Levitt
Managing Partner
ALTA Technology Group
Alex Peacock
Founder
LeisureLabs
