As the Vice President of Marketing at Chuze Fitness, Nichole Buchholz leads revenue-driving performance marketing strategies. With over a decade of experience in the fitness industry, she has a unique blend of agency and in-house perspectives. She began on the agency side, creating campaigns for a diverse portfolio of national brands, from high-volume, low-price (HVLP) models to luxury fitness clubs. This foundation, combined with her in-house experience, has provided her an understanding of internal operations, enabling her to build marketing initiatives that directly support field teams and achieve key business objectives.