Chief Operating Officer
CR Fitness Holdings
Peter Cosentino
Pete is currently the Chief Operating Officer of CR Fitness, the leading and fastest growing franchise of Crunch Fitness. Prior to his current role, as the VP of Personal Training, Pete led CR to become the premier Personal Training group within Crunch Fitness 8 years running. He has played a pivotal role in scaling new club development and improving team productivity and operational excellence across all 86 of CR’s clubs in 5 states (Soon to be 100 clubs across 6 states by 2026). Pete has nearly 30 years of fitness industry experience with roles at New York Sports Club, Lifestyle Family Fitness, and YouFit. He has specialized throughout his career in driving results through developing, leading and executing integrated Personal Training programs. He has built business protocols for digital transformation and streamlining of business operations and block scheduling management. Pete fosters a discipline of strategic planning and performance management, achieving unprecedented success in sales and member integration. He has made a positive impact on company culture wherever he goes and will continue to do so in the future at CR Fitness.
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