Director of Technology Development
Wisconsin Athletic Club
Rob Koehler
Rob Koehler has served the Wisconsin Athletic Club since March 2017, most recently as the Director of Technology Development where he oversees all data operations and software management and development supporting the entire organization. With over seven years of dedicated service to WAC, Rob has been instrumental in transforming the club's technology infrastructure and data capabilities.
Under his leadership, WAC has developed a comprehensive data warehouse solution and custom reporting website, providing the organization with robust analytics and insights capabilities. He has successfully managed multiple software launches and migrations, ensuring seamless transitions while maintaining operational excellence across all club locations.
Rob's technology development is driven by leveraging the WAC's position as an exceptional provider in the fitness industry. He focuses on implementing information systems and software solutions that free team members to spend more time directly engaging with members, creating meaningful connections rather than being limited by administrative tasks.
His work ensures that the WAC’s technology enhances its first-class member experience. These operational efficiencies allow the organization to maintain high standards of service while innovating in the competitive fitness and wellness landscape.
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