Co-Founder
Implement AI
Piers Linney
An entrepreneur, investor, and former Dragon on BBC's Dragons' Den, Piers is Co-Founder of Implement AI, named AI Startup of the Year in London 2025, and one of the most recognized voices in UK technology.
His keynote, Putting AI to Work, will explore how fitness operators can deploy AI across sales, operations, and member experience to grow revenue, reduce churn, and strengthen margins without expanding payroll. When marginal gains across each of those areas flow directly to profit, the brands that act become category leaders.
Andy King
Director
Andy King + Associates
Steven Ward
Strategy Director
GO Fit
Greg Tully
VP of Technology
GoodLife Fitness
Johannes Massen
COO
LifeFit Group
Joerg Fockenberg
VP Strategy, Franchise & Expansion
RSG Group GmbH
John Penny
Managing Director
Third Space
Sophie Lawler
CEO
Total Fitness
Tiffeny Gould
Senior Business Consultant
LeisureLabs
Charles Njoku
Co-Founder
LeisureLabs
Matthew Bowsher
Head of Digital Transformation
Parkwood Leisure
Michelle Ripley
IT Director
Third Space
Rob Barker
Consultant
EGYM
Jonathan Midttun
Global Business Architect
Purpose Brands
Lee Robinson
Global Vice President of Sales
ABC Fitness
Magdalena Szwed
Director of Fitness Product Development
Benefit Systems
Henry Coutinho-Mason
Futurist, Author & Global Keynote Speaker
Joanne Mathews
CEO & Founder
Ten Health & Fitness
David Stalker
CEO
DS Leisure
Dheeraj Koneru
Co-Founder
Zenoti
Shafiq Ahmed
CEO
NRG Gyms
Sander van den Born
Executive Vice President
Purpose Brands
David Minton
Founder
LeisureDB
Dr Lou Atkinson
Chief Science Officer
The Collective
Dr Paul Bedford
Founder
The Retention Guru
Mark Williams
Digital Director
David Lloyd Clubs
Milan Juza
CTO
The Gym Group
Andy Caddy
Group CIO
PureGym
Al Noshirvani
Executive Chairman
AltaDX
Tara Levitt
Chief Customer Officer
AltaDX
Steve Dick
Commercial Director
Third Space
Alex Peacock
Founder
LeisureLabs
Nikki Wicks
CEO & Creative Director
The Body Coach
Colin Waggett
CEO
Third Space
