CEO
BlendHQ
Keith Trawick
Keith Trawick is founder and CEO of BlendHQ, the company behind Blend, a platform that unifies member, billing, and engagement data for multi-location fitness and wellness brands. He has spent 30 years building the systems this industry runs on. He built iFitness, an enterprise member management system later acquired by Motionsoft, and iBilling, a payment gateway adopted by ABC Fitness, Jonas, Constellation, and Motionsoft. He has held CIO and SVP roles at Stretch Zone, ClubReady, ABC Fitness, Crunch Fitness, and New York Health & Racquet, and through Intrannuity he pioneered the fractional CIO model for fitness and wellness. He owned and operated gyms before he ever built software for them. He holds a BA and an MPA from the University of Alabama.
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