Lee Robinson

Global Vice President of Sales | Mid-Market

ABC Fitness

Lee Robinson leads the international growth strategy at ABC Fitness, the premier member management software platform serving over 40 million members annually and processing more than $4 billion in transactions. As Global Vice President of Sales for Mid-Market, Lee is driving expansion across North America, EMEA, and APAC, building scalable go-to-market strategies and unlocking new opportunities in some of the world’s fastest-growing fitness markets.

Prior to joining ABC, Lee served as Head of Business Development at Les Mills, where he played a pivotal role during the COVID era—spearheading U.S. digital strategy and club acquisition initiatives. From 2018 to 2022, he helped transform Les Mills’ digital presence and broaden its reach to new audiences and partners across the globe.

With over 20 years of leadership in the fitness industry, Lee has held executive roles at three major brands, including one that successfully exited in a nine-figure acquisition. A former competitive athlete and proud graduate of the University of Illinois